Professional Information

Ms. Edie Fee , MCR Business Coach and Corporate Consultant

About:

HOW CAN I HELP YOU?

Are you seeking an executive mentor to share personal experiences and skills in order to enrich your business? Would you like to benefit from the knowledge and expertise of another to provide your business with the right solutions? If so, business coaching with an executive consultant can help.

As an expert in business relationships, I take the responsibility of providing your business with the right direction and collaborate with you to ensure that it actually is proceeding on the right track. I will stand by you and your business during trying times in order to make sure that all your business activities are working towards the accomplishment of your business goals and objectives. I will support, acknowledge and encourage you as you transition.

MY BACKGROUND

Within the past decade, Edie Fee has been voted by OC Metro as “Woman of the Year”, been named one of the “Top Five Leaders in California Facility Management” by California Facilities magazine, received Mission Hospital’s “President’s Commendation”, and is annually honored as the namesake for Coastline Community College District’s “Edie Fee Volunteer of the Year” award and scholarship. With a resume and career as impressive as hers, it’s little wonder why.

Edie’s early educational experiences started at the University of California at Irvine, where she received training in advanced mathematics and computer science, ultimately earning her BS in Mathematics. Following her studies at UCI, she continued learning about Executive Development and Professional Leadership at Harvard Business School and the Center for Creative Leadership.

The early stages of Edie’s career were based in computer programming and systems development for both the aerospace and consumer finance markets. For many years, Edie worked with Aerojet, McDonnell Douglas, and AVCO Financial Services.

The work at AVCO Financial Services, inspired Edie to continue honing her organizational development skills and she was promoted to Vice President of Organizational Development for AVCO International. In this post, Edie was responsible for enhancing corporate communication, development/delivery of corporate training, changing the corporate culture, and developing a corporate quality improvement team. Her work at AVCO lead to another promotion to Vice President of Corporate Real Estate, which Edie loved as it allowed her to use all of her training to negotiate complex agreements and manage dynamic projects around the world.

In 1996, Edie left AVCO to begin her own independent consulting firm. In this capacity, she managed a number of significant projects, including:

-Master planning and Y2K testing for Southern California Edison
-Implementation of Peregrine Software for the Orange County Sheriff’s -Department, Janus Capital Group, Honda, County of Sacramento, the -City of Los Angeles and the City of Riverside.
-Development and delivery of change management programs for the -County of Sacramento and Kaiser Permanente
-Corporate relocation and lease administration services for Resources -Global Professionals and St. Joseph’s Health System

Most recently, Edie has founded an online professional continuing education company, The California Institute for Professional Continuing Education, where she and her partners develop innovative training for mental health and medical professionals.

Edie strongly believes in being an active and contributing member of the community. As a longtime resident of Orange County, she has been proud to serve the community on the following nonprofit boards:

-Chair, Mission Hospital Board of Directors
-Chair, American Diabetes Association, Orange County Chapter, Board of Directors
-Chair of Volunteers, American Red Cross
-Chair, Leadership Tomorrow, Board of Directors
-Chair, International Association of Corporate Real Estate Executives, Board of Directors
-Chair, Coastline Community College Foundation, Board of Directors
-Chair, Coastline Community College Conference for Women
-Member, Camino Health Center, Board of Directors
-Member, Habitat for Humanity, Board of Directors
-Member, Family Violence Project, Board of Directors

HOW IS COACHING DIFFERENT FROM COUNSELING?

Here a few distinct distinguishing factors between conventional counseling and coaching:

Focus: Counseling deals with emotions and the past, while coaching concentrates more on the present and future and is more action-oriented.

Method: Counseling uses medical and clinical therapy, where as coaching believes in implementation of learning and developmental skills.

Style: Counseling seeks to resolve the problems through nurturing and caring, while coaching adopts a more challenging and mentoring kind or role.

Contrary to the common belief, business coaching is neither a therapy nor does it involve counseling of any kind. Professional business coaches focus on setting of business goals, laying down of business strategies, yielding results in the form of enhanced performance, production and profits and inculcating positive changes in personal as well as professional life of the proprietor and his personnel. Since coaching is a relatively new term in the field of business, many people very often misunderstand the entire concept and confuse business coaching with counseling.

To be able to understand the theory of business coaching and how its principles work, you first need to understand the difference between business coaching and psychotherapy counseling. They all function in a very different manner and adopt different approaches to a similar problem. For instance, if you hired a therapist, he will help you to find out what is it that is holding back your business from prospering. He will try to extract details from you and delve into the history of your business to discover as to what difficulties it is facing and why.

A consultant will teach you the basics of a business and explain the details about the principles of business. He will provide you all the necessary information that you need in order to run your business efficiently. He will merely provide you with instructions as to what should be done in specific situations and then leave you all on your own to decide on the right course of action.

On the other hand, a business coach acts like a mentor. He shares his personal experiences and skills in order to enrich you on the workings of the business. He applies his knowledge and expertise to provide your business with the right solutions. He takes the responsibility of providing your business with the right direction and ensures that it actually is proceeding on the right track. He stands by you and your business during trying times in order to make sure that all your business activities are working towards the accomplishment of your business goals and objectives. A business coach supports, acknowledges and encourages you all the way through till you feel confident enough to manage the business on your own.

Business coaching and counseling can also be differentiated based on the needs and requirements of the client. Clients approach traditional counseling for help when they sense that something is in the wrong and things are not proceeding the way they are meant to. Clients may decide to use coaching as a business tool when they sense that their daily business activities are slightly off the track or need proper direction. They may also hire a business coach when they feel that things are not working the way they want them to or are vaguely imbalanced. Coaching helps to focus attention on making positive changes in the business and reap more benefits in the long run.

Address:

San Juan Capistrano, CA 92675

Phone number(s):
949-222-6685